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Stories, tips and inspiration for creating meaningful card decks.

Dustin Vaughn

What to Write in a Card for Mom (When "Happy Mother's Day" Doesn't Feel Like Enough)

You have the card in front of you and your brain goes blank. You're not alone — almost everyone struggles with what to write in a card for Mom. Here is a cheat sheet for getting the words from your heart.

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Dustin Vaughn

Please Don't Let AI Write Your Mother's Day Card

There are websites right now that will write your Mother's Day card for you. Please don't. Your mom doesn't want polished robot poetry. She wants a messy honest message from you.

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Dustin Vaughn

Last Minute Mother's Day Gifts That Don't Feel Last Minute

May is almost here. Mother's Day is May 11. And you just realized you don't have a gift yet. Take a breath. Here are thoughtful last minute gifts that feel personal, intentional, and real.

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Dustin Vaughn

I Built SayMore Because One Card Was Never Enough

A few years ago I stood in a Target for 20 minutes looking for the right birthday card for my wife. Every one said some version of the same thing. So I built something different.

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